BILLY ELLIOT - 25th anniversary
For Billy Elliot's 25th anniversary re-release, I created a series of social assets including cinemagraphs and a split-screen piece. The cinemagraph format works well here, isolating Billy mid-dance in a loop gives it a quiet, timeless quality that suits an anniversary. It doesn't feel like an ad, it feels like a memory. The split-screen pulls together scenes that trace Billy's journey, the mirror, the dance hall, the barre, capturing the emotional arc of the whole film in a few seconds. Each asset carries the same message: "This is worth seeing on the big screen again".
BAD GUYS 2
With a big sequel on the way, the goal was to build excitement and get people talking ahead of release. I layered bold, high-energy footage with fan and influencer reactions to create a fast, dynamic social asset that captured the film's chaotic fun. Loud, playful, and built to be shared.
DOWNTON ABBEY
With Downton wrapping up the story, this needed to feel like an event — not just another release. A cinemagraph was the right call here — the subtle movement over a still of Highclere Castle gives it that cinematic, premium feel Downton is known for, while being just enough motion to stop the scroll. Everything else stays clean and focused — bold "Get Tickets" call to action and release date, no distractions. Just a clear path from nostalgia to booking a seat for the final chapter.
