beyond the trailers
IMAX UK's social channels needed content that could stand out in crowded feeds without losing the strength of its global brand. I created a mix of interactive and community-driven posts — things like "2 Lies 1 Truth" quizzes and playful audience persona cards — designed to get people commenting and tagging rather than just scrolling past. The kind of content that turns a brand feed into something people actually want to check in on.
IMAX UK's social channels needed content that could stand out in crowded feeds without losing the strength of its global brand. I created a mix of interactive and community-driven posts — things like "2 Lies 1 Truth" quizzes and playful audience persona cards — designed to get people commenting and tagging rather than just scrolling past. The kind of content that turns a brand feed into something people actually want to check in on.
Tickets on Fire
For Avatar: Fire and Ash, IMAX needed a social asset that felt as cinematic as the experience itself. I created a cinemagraph — a mostly still image with one subtle animated element — where the seat map fills up in real time. The format works well here for two reasons: cinemagraphs stop the scroll because the brain notices something moving in what looks like a static image, and it lets the film's own artwork stay front and centre without competing animation fighting for attention. One small animation carries the whole message: these won't last. The asset was delivered across multiple markets in English, German, and French.
For Avatar: Fire and Ash, IMAX needed a social asset that felt as cinematic as the experience itself. I created a cinemagraph — a mostly still image with one subtle animated element — where the seat map fills up in real time. The format works well here for two reasons: cinemagraphs stop the scroll because the brain notices something moving in what looks like a static image, and it lets the film's own artwork stay front and centre without competing animation fighting for attention. One small animation carries the whole message: these won't last. The asset was delivered across multiple markets in English, German, and French.
WHERE CAN YOU FIND
IMAX wanted to remind people that their nearest screen is probably closer than they think. I designed a set of animated map assets tailored to each region, making it easy to spot nearby locations at a glance. Simple idea, but it works — it shifts the conversation from "I'd love to see that in IMAX" to "oh, there's one near me." Delivered across France, Germany, the Middle East, and UK & Ireland.
