SUMMER EDIT
For the new Summer Edition launch, they needed an asset that showed the products off dynamically and brought the brand to life a little more, something to make people want the pieces, fans and non-fans alike. I went with a carousel so the collection could unfold like a little story, you swipe through a summer day rather than getting shown a catalogue. I tucked the products into real moments, picnics, sunny tables, flowers, so they felt like part of the story, not just products on show.
A LITTLE KINDNESS
Kindness runs through everything Paddington, so it felt right to do a post about it, I just didn't want it to feel like a poster. I animated the words so they had a softness to them, and kept everything warm and sunny, very in his world. Something that felt like a genuine little moment rather than a brand telling you to be nice. It ended up being one of the account's most-loved posts, with over 2,700 likes.
MORE FROM PADDINGTON
A lot of the work was the everyday stuff that keeps a brand feeling alive. Playful, meme-style posts that let Paddington be funny and current, animated teasers built to stop the scroll, and little seasonal bits that kept the account warm and human. Different jobs, same aim, keeping the brand present and likeable in people's feeds.
A lot of the work was the everyday stuff that keeps a brand feeling alive. Playful, meme-style posts that let Paddington be funny and current, animated teasers built to stop the scroll, and little seasonal bits that kept the account warm and human. Different jobs, same aim, keeping the brand present and likeable in people's feeds.
